Theatre of Mossoviet is one of the oldest in Moscow. This place has it’s own history and traditions, but now it’s time to change. New directors are coming to the theatre and the list of productions is changing. Now the troupe has tours over Europe and USA. That’s why their old visual style didn’t match anymore. So it was decided to develop a new visual system.
We put together the images of Soviet heritage and the experimental way of the new theatre. There were two main strategies. First one is the photo styling with a special color grade. Second one is the unique font, combining modern grotesque and geometrical signs of Rodchenko’s style.