triangle/cross › Play Doh. I sculpt you

 

PLAY DOH DAY CAMPAIGN

Just in a mounth designed and realized whole design environment for an advertising campaign.

In Russian "I sculpt you" sounds like "I love you". This wordplay became a slogan for the project.

 

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The main part of the campaign was a website. Here user could find any information about contests & events, read terms & conditions.

 

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We designed an app where everyone could create a portrait and share it in social networks. All characters were made of plasticine.

 

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