I reworked the information architecture for easier navigation, transforming product pages into conversion-optimized landing pages.
I updated the design system, significantly enhancing website usability. A new, high-contrast color scheme, pictograms and product renders improve navigability, directing user focus effectively.
I redesigned the main page, implement pagination for product anounces and ad campaigns, updated product cards, and a resource hub packed with valuable articles and videos about diabetes management.
A product page, now with easy-to-use pagination for smooth navigation between devices. Each product is showcased with its main advantages highlighted for clarity.