I redesigned the Contour Diabetes website to tackle its usability issues, streamline structure and navigation, and enhance product presentation.

Navigation

I reworked the information architecture for easier navigation, transforming product pages into conversion-optimized landing pages.

Visual Style

I updated the design system, significantly enhancing website usability. A new, high-contrast color scheme, pictograms and product renders improve navigability, directing user focus effectively.

Main page

I redesigned the main page, implement pagination for product anounces and ad campaigns, updated product cards, and a resource hub packed with valuable articles and videos about diabetes management.

Product page

A product page, now with easy-to-use pagination for smooth navigation between devices. Each product is showcased with its main advantages highlighted for clarity.