Winc is a Netherland-based academy offering affordable IT courses with a focus on a personalized educational approach. In this project, our primary goal was to renew their existing visual identity and make the visual language modern, clear, and friendly.
We came up with an idea of a brand character/patronus. The creature that supports students during their educational adventures.
The character's facial structure resembles that of a search bar, with its features crafted from familiar coding symbols such as arrows and underscores. The character exhibits a range of facial expressions and body types.